LOS ANGELES, CA—(Marketwired – January 22, 2018) – As the official Champagne sponsor for The Screen Actors Guild Awards for eighteen years, Champagne Taittinger, one of the last family–owned and operated grand marque Champagne houses, continued its long–time partnership on Sunday, January 21st 2018 with the 24th Annual SAG Awards. The star–studded award show took place at The Shrine Auditorium in Los Angeles, where Vitalie Taittinger, Global Ambassador and Artistic Director of Champagne Taittinger, officiated the opening of the red carpet with a toast of Champagne Taittinger's acclaimed Brut La FranÃ§aise NV, along with actress Betty Gilpin; nominated this year for her work on Netflix's GLOW.
“Every year I am reminded of the importance of the work that SAG–AFTRA is doing. My family and I are honored to do a small part to help support their cause in an impactful way,” said Vitalie Taittinger. “I am thankful to each of the Screen Actor's Guild members who stopped to sign our bottle and help to spread awareness of the Emergency Assistance program and raise funds for the cause.”
Continuing a commitment to the SAG–AFTRA Foundation, the Champagne House hosted an initiative, live on the red carpet, which will raise additional funds for the Foundation's critical Emergency Assistance program — that supports actors and their families in times of urgent need. As part of this commitment, Champagne Taittinger and the SAG–AFTRA Foundation asked every nominee for the 24th Annual SAG Awards to autograph Methuselah bottles of Champagne Taittinger as they passed the entrance of the Showroom to enter the awards. For every signature, Champagne Taittinger donated funds to the Foundation's Emergency Assistance program. The unique celebrity–signed bottle will be made available as an item in the online SAG Awards Ceremony Auction, with those proceeds also benefiting the Foundation's Emergency Assistance program.
About Champagne Taittinger
Champagne Taittinger is one of the last remaining major marque Champagne Houses, both owned and actively managed by the family named on the label. Champagne Taittinger is the second largest vineyard or domaine owner in the region giving them ultimate control of quality from vine to bottle. The Champagnes are Chardonnay dominant, which gives them their signature elegance, delicacy and finesse. Champagne Taittinger is widely distributed around the world in 140 countries. To learn more about Champagne Taittinger visit: http://www.taittinger.com/.